ፋሽን ከእንሰት Ethiopian designer turns everyday crop into fashion

 

Teshalesh Tadesse is an Ethiopian fashion designer whose products are made from enset, a plant that belongs to the Banana family and is commonly known as ‘false banana’. Teshalesh’s brand Adot Liyu sells remarkable fashion and household items – bags, belts, tops, tableware and baskets – wholly or partially made of the dried remainders of the everyday Ethiopian crop.

Growing up with a father who worked as shoemaker and a mother who grew enset for food, her family background inspired Teshalesh Tadesse to become the entrepreneur she is today.

With her company Adot Liyu, Teshalesh dries the remainder of the enset plant and designs eco-friendly and organic clothes and household items. By adding woven cotton to the remainders of a crop commonly referred to as ‘false banana’, Teshalesh turns waste into value. Given the fact that enset is one of Ethiopia’s main agricultural products, the potential of this application of its residue, is enormous.

Teshalesh sells her products at distributing hotels, national and international bazaars, expositions, and fashion shows. Although she is a young entrepreneur, her ambition achieved her products international fame. She has big plans to expand her company and by employing women from rural areas in particular, improve Ethiopian livelihoods.

Club Africa is happy to put the spotlight on Teshalesh, highlighting her work in this photo story.

ቅንጣቢ ዘገባ Micro Blog by EthioBeats : Public smoking ban for Ethiopia's capital

ቅንጣቢ ዘገባ Micro Blog by EthioBeats : Public smoking ban for Ethiopia's capital

ቅንጣቢ ዘገባ Micro Blog by EthioBeats : Public smoking ban for Ethiopia's capital

ቅንጣቢ ዘገባ Micro Blog by EthioBeats : Public smoking ban for Ethiopia's capital

Public smoking ban for Ethiopia's capital

Public smoking ban for Ethiopia's capital
May 4, 2016
A ban on smoking at public gatherings has been announced by the mayor of Ethiopia's capital Addis Ababa, according to local media reports on Wednesday

The new law makes smoking illegal in bars, cafés, restaurants, schools, hospitals and stadiums as well as cultural and religious events, but smoking on the streets is still permitted. Tobacco advertising is also banned, according to the state-controlled Fana Radio.

"Due to tobacco, people are dying and being exposed to several health hazards," said mayor Diriba Kuma. "For these reasons, the public have the responsibility to fight tobacco smoking in public gatherings.

Offenders face a fine of 2,000 Ethiopian biir ($92), rising to 2,500 Birr ($116) for smokers who send children under the age of 18 to buy cigarettes for them.

Addis Ababa is applying a law passed by Ethiopia's parliament in 2014 that has so far only been implemented in the northeastern town of Mekelle, where it has been rigorously enforced with local authorities reporting a sharp decline in tobacco consumption.

The law will be more difficult to apply in the large and growing capital, home to around four million people.

Tobacco use in Africa (excluding South Africa) increased by nearly 70 percent between 1990 and 2010, according to research by the American Cancer Society.

With the number of African smokers predicted to increase by 40 percent by 2030 many tobacco companies see Africa as a growing market with fewer restrictions than in parts of Europe and North America.

Several countries, including Kenya and Niger, have introduced restrictions on smoking in public places in recent years, but enforcement of the bans is often lax.

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