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Friday, March 7, 2014

World Premiere:Lufthansa presents Premium Economy Class

World Premiere:Lufthansa presents
Premium Economy Class
Comfortable new seats and up to 50 percent more room create a new
travel experience at an affordable price
East Meadow, NY
March 5, 2014
The ITB 2014 in B
erlin was the scene of a world premiere on its opening day: Lufthansa’s new Premium Economy Class was presented to industry experts today. The new travel class can be booked from May onwards and will be available from November 2014, initially on the Boeing 747
8. The new seats will gradually be fitted on the entire long haul
fleet within twelve months.
“Our Premium Economy Class will create a completely new travel experience that combines
affordability with greater comfort. The seats offer up to 50 percent
more room than Economy Class
and will position us in a premium segment within the international competitive environment,” said
Jens Bischof, the Member of the Lufthansa German Airlines Board in charge of Sales, Product and
Marketing, during a presentation
at the Lufthansa booth in hall 25.
The new product will enable Lufthansa to meet the requirements of many business and private
passengers who travel with other airlines in a similar travel class or who fly Economy Class due to
travel specifications. Follow
ing the introduction of its new full
flat Business Class, Lufthansa
created a much wider gap between Economy and Business Class. As a result, there is now room
for its new Premium Economy Class, which offers considerably more space and comfort, as well as
many additional product features, but is closer to Economy Class than Business Class in terms of
its average prices. The move also means that Lufthansa is introducing a completely new travel
class for the first time in 35 years.
“The design and features of
the new seat in particular are based on extensive passenger surveys
and workshops with sales partners
a process that has been successfully used at Lufthansa.
Following the upgrade of our First and Business Class, the installation of 3,600 seats on all 1
06 of our long
haul aircraft in just one year will mean another step towards becoming a five star airline,”
continued Bischof. “We expect to see more than 1.5 million passengers per year in our new
Premium Economy Class.”
50 percent more room and “German engineering”
The new seats were designed in partnership with the company müller/romca Industrial Design in
Kiel and produced by the seat manufacturer ZIM Flugsitz near Lake Constance. Depending on the
aircraft type, they are up to 1.2 inches wider and provide greater privacy, as well as approximately
3.9 inches of more room on the side due to each seat having its own wide armrest and a center
console between the seats. The back rest can be reclined further and a seat pitch of 38 inches

offers significantly more space. As a result, passengers have approximately one and a
half times as much room as compared to Economy Class. The head rests can be set to the exact height
desired and folded at the sides for added comfort and support. Height
-adjustable foot rests from the second row back and for technical reasons
leg supports with an integrated foot rest in the
first row, provide extra comfort. Practical features surrounding the seats such as a bottle holder,
electrical socket and lots of storage space for pass
engers’ belongings also help to ensure a
relaxed and pleasant journey.
Additional services for Premium Economy passengers
With a baggage allowance of two items weighing up to 50lb each, passengers can take twice as
much free luggage with them compared to E
conomy Class. For an extra EUR 25, passengers can
also enjoy the comfort of the Lufthansa Business Lounges before their departure. Previously,
lounges were only open to status customers and were otherwise unavailable on a pay
basis. Check
in and b
oarding procedures, as well as hand luggage regulations, are the same as in
Economy Class.
An enhanced service awaits Premium Economy passengers onboard: They are greeted with a
welcome drink and will find their own water bottle, as well as a high
amenity kit with
practical travel accessories at their seat. Meals are presented on menus commensurate with the
new travel class and served on porcelain tableware.
Passengers can navigate the extensive in
flight entertainment program using their own
creen monitor on the seat in front of them. This can also be done using a remote control,
which serves as a controller for video games as well. The screens are 11 to 12 inches, which make
them at least 2 inches bigger than the screens in Economy Class, dep
ending on the aircraft type. A
wide selection of magazines and newspapers complete the range of entertainment offered
Up to 52 seats, depending on aircraft type, and attractive pricing
Lufthansa Premium Economy Class is located within the cabin as
a clearly identifiable, separate
compartment between Business and Economy Class. It has a high
quality design and contains
between 21 and 52 seats, depending on the aircraft type. Installation of the new travel class, which
is to be carried out on a gradu
al basis, sub
fleet by sub
fleet, will begin this autumn and conclude
in summer 2015. The first sub
fleet to be fitted with the
new seats will be the Boeing 747
8. Ticket
prices in the new Premium Economy Class will be closer to Economy Class than
Business Class
a return flight across the North Atlantic will cost an additional EUR 600 on average.
5 STAR: Premium Economy Class an important part of the service campaign
The introduction of Premium Economy Class will complement the many improvements t
Lufthansa plans to make in all classes onboard and on the ground by 2015. At this point in time,
the entire long
haul fleet will have the new First and Business Class
which will involve the
installation of 7,000 new seats on the Company’s aircraft. A
part from the interior of the cabins,
services onboard and on the ground are also being enhanced. The goal is to demonstrate, to an
even greater degree, the qualities of being a dedicated host with a keen understanding of service
and hospitality.

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