Is Heineken's Red Star has some kind of similarities with Ethiopian-Bedele's Teddy Afro Concert Deal

Well, if you happened to be a person who listened to an NPR radio  program which  was broadcasted on Marketplace for Wednesday, March 5, 2014 under a title  "HBO turns to rap to promote 'Game of Thrones"  by Queena Kim,  you will find a hidden relationship what Heineken was trying to do in Ethiopia.  Yep,  in that program the reporter mentioned about Heineken's marketing gimmick using young rappers to prompt its beer to young drinkers  under a marketing scheme called Red Star.

In this  program  one of the person  said " "I think in the case of Red Star, people enjoyed the good music but it didn’t necessarily convert into actually purchasing Heiniken," Goseline says. She says that’s because the music didn’t speak to the Heineken brand:"
Come on, is that what Bedele an Ethiopian beer maker owned by Haniken was trying to use Teddy Afro?
 Well, in my opinion may be some people protested Teddy Afro's deal with Bedele for other reasons but I am going to protest Teddy's deal (too late) because I don't want to see millions of drunken Ethiopian young people running around in  Ethiopian streets.  I think Teddy's decision withdrawing  from this  deal was for good. No matter who pulled out from this deal at the end  I think Teddy is the winner.  Teddy Afro should not allow such kind deals interfere with his principles. Who ever protested about Teddy's deal is not doing any dent on Teddy's pocket but with out knowing it they saved millions of Ethiopians from being addicted beer drinkers. Too bad  for Bedele but too good for the Ethiopian youth!

Teddy!  next time make sure what ever you endorse will not any ramification to your own people. 

Ethiopia says 82 percent of Gibe III dam accomplished (Source Egypt Media)

How Gibe III will affect Egypt ?
Ethiopia says 82 percent of Gibe III dam accomplished

Ethiopian Electric Power Corporation said on Monday that 82 percent of Ethiopia’s Gibe III dam has been completed.

 

Budget allocated for that project is estimated at 1.5 billion Euros.

 

The Ethiopian radio quoted the corporation’s spokesperson Miskir Negash on Monday as saying that the dam consists of ten units, each can generate 187 megawatts. Work on the project is being accelerated. More than 43 percent of electrical and mechanical work is over.

 

The dam will store water starting next April. Two units of it will generate electricity during the first quarter of the coming year, according to the spokesperson.

 

The project is funded by the government and a Chinese loan, the spokesperson said. The dam is expected to generate 1870 megawatts, which will increase the electric energy in Ethiopia by 94 percent.

 

There have been tensions between Addis Ababa and Cairo due to opposition towards the construction of dams on the flow of the Nile for fear that the dams affect its historic share of the water. Egypt has been calling for joint studies over impact of such projects on the water flow.

 

On Saturday, the corporation said 32 percent of the Ethiopian Grand Renaissance Dam has been completed and that efforts are being intensified to accomplish the rest.

 

 

Edited translation from MENA

ቀነኔሳ በቀለ የጥላሁን ገሰሰን ሙዚቃ ሲዘፍን

ሞትን መሸወድ

ዘላዩ መኪና

ቀለም ቀያሪዋ መኪና

Degu Sew:ደጉ ሰው